Client: Filling Pieces
Year: 2020-2021
Deliverables: Brand Book, Tone-Of-Voice, About/brand story, Brand Strategy, Social Strategy, Product naming, Product Descriptions, Campaign concept and rollout, OOH, Digital
Partners: Chris Alders, Boy Frey, Guillaume Philibert, Mayke de Groot, Jeroen Overweg, Martin Sallieres
Filling Pieces is an Amsterdam-based fashion label founded in 2009 by Guillaume Philibert Chin. Under the philosophy of “Bridging The Gap”, Filling Pieces aims to bring together different worlds and cultures through fashion, culture, and design. From 2020 to 2021, I worked at Filling Pieces in different roles, managing the brand strategy, social media, and copy.
