Veloretti is a bike brand from Amsterdam, making Electric, City and Kids bikes that zip through cities all over Europe. I’ve been Veloretti’s copywriter since 2020 when they were still a small team of five. Now, Veloretti is a very successful scale-up and one of the market leaders in the booming Electric bike industry. As their copywriter, I have helped them name products, develop a voice, and create a clear user interface for their app. I have written social media captions, brand announcements, video scripts, digital and OOH campaigns, product descriptions, and press releases, and I came up with their tagline:

Forever Forward.