PATTA AND NIKE INTRODUCE "THE NEW WAVE" 

A new capsule centring the iconic Air Max 90.

Patta and Nike have rejoined forces to continue their Wave series, this time releasing a capsule centring the Nike Air Max 90 titled "The New Wave." Presented alongside a new Baloji-directed music video featuring BNYX, BXKS, and Odumodublvck, the collab consists of four AM90 colourways with matching gear and accessories.

The New Wave continues Patta and Nike's longstanding celebration of Nike's Air Max models, utilising the culturally rich heritage of the Air Max 90. The four pairs are crafted from premium materials and feature the instantly recognisable wave-shaped mudguard, as previously seen on the Patta x Nike AM1 releases. After two decades of running laps together, Nike and Patta downshift into an elevated, track-inspired capsule collection of apparel and accessories, mixing classic silhouettes with modern materials, luxe trim and clean co-branding. As with previous releases, this Nike x Patta collection sends out the Amsterdam-based brand’s universal message—Patta Got Love for All. 

Both Nike and Patta have a deep connection with music, exemplified by iconic footwear and countless collaborations with music stalwarts of the past and present. To further cement this lineage, The New Wave is led by a surreal, symbol-rich music video directed by Belgian-Congolese artist Baloji, with still imagery by Justin French. Set entirely within a fictional world imagined inside the AM90’s air unit, the images show Black cultural symbolism and speculative futurism, featuring a trio of music talents whose creative voices embody the spirit of The New Wave: BNYX, the US-based producer responsible for numerous global hits, BXKS, a razor-sharp UK female lyricist and Nigerian artist Odumodublvck, whose gritty sound exceeds categorisation. 

The New Wave release and its campaign are a continuation of Patta's Wave philosophy, for which it has been known for decades. "As a black-owned, independent business, Patta has always been about creating waves. At the same time, Patta takes pride in reflection and giving space to others. The Wave symbolises that duality; waves roll in and roll back. Patta pushes out big statements but at the same time gives back energy for others to grow." – Patta.