Built on the pillars of cultural education, community, and storytelling, What’s Culture delves deep into the cultural archives of the online generations. From creative references to film explorations, the cultural exchange that WC provides is funded by and serves its engaged community. 

Starting in September 2016 as an online side project for knowledge exchange, What’s Culture became much more than just that. During a time of information overload and surface-level engagement, What’s Culture continues to reach those looking for more depth and development in taste, knowledge, style, and understanding. In doing so, WC and its engaged community base mutually elevate “the culture” through extensive media and art literacy under the philosophy of Each One Teach One. 

What’s Culture works with like-minded partners such as More Than Goals, Patta, and others to emphasize that philosophy further and putting culture into context through multiple platforms and media–be it events, print, or other special projects. By doing so, WC has grown out to be more than just a stream of information. It focuses on maintaining and providing for a sustainable and involved community that includes both tourists and purists, industry leaders and outsiders, fans and idols, and everyone who chooses to be involved.